April 22, 2015 in Blog
With 60% of the online traffic coming from mobile, Google
has done a major update to its mobile search algorithm to cater good user
experience for the mobile users. Nick named – mobile-geddon, this initiates a major ranking shake-up for mobile websites. This new algorithm favors mobile-friendly websites – with large text, easy-to-click links, and that resize to fit whatever screen they’re viewed on and rank them higher in search. Websites that aren’t
mobile-friendly will get demoted.
The imminent changes to the algorithm was announced in
February and web developers were given nearly two months’ time and ample information to make the changes necessary to keep their sites from disappearing from mobile
“I think the people who are at risk are those who don’t know about it,” Sadan says. To him, that mostly means small businesses.
“Come April 21, a lot of small businesses are going to
be really surprised that the number of visitors to their websites has dropped
significantly. This is going to affect millions of sites on the web,” he adds.